With rappers being churned out like products on an assembly line, its increasingly difficult for an emerging lyricists to get a fair shake. Somehow, through his hustle, RENO GENO of Albany Ga. was able to garner the attention of Jay-Z. Reno currently enjoys the popularity of street smash "I'M A BOSS" and expects to drop a timeless album in the fall of 2007. Through his life, there were many instances when Reno could have fallen in the many pitfall of the streets, but hes emerged more prosperous than ever. The lyricist also possesses a keen awareness existence beyond the streets, although its not the focal point of his lyrical legacy. A 12-year student of Hip-Hop, Reno Geno is the crest of raps next wave. Get to know the Ga. rapper as he speaks on his rise, his struggle, and how its actually time for a new hustle.