Biography read about me, my style and what I'm all about.
During my 25 years in the record business, I have always had one foot in the street and the other in the corporate boardroom.
"One of the earliest rap entrepreneurs, the 44-year-old founder and Chairman of his current SRC (Street Records Corporation) label recognized the crossover potential of hip-hop at the very beginning as the originator of the Street Team concept of grass-roots marketing. That approach led him to form the groundbreaking Loud Records label, where he discovered and helped break such acts as Three 6 Mafia, Wu-Tang Clan, Big Pun, Raekwon and Xzibit. Bucking the current industry doldrums, Rifkind’s Universal-distributed SRC label has broken three artists in its first three years with the multi-platinum David Banner, Akon and Remy Ma "My head has never been in a better place," raves Rifkind. "I've teamed up with some incredible partners. You cant believe how energized I am."
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ALL THE LOVE I GET ACROSS THE WORLD I MUST THANK THE PEOPLE THAT CHECK FOR ME AND LOVE MY MUSIC THIS IS A CRAZY BIZ AND I WILL NOT SELL MY SOUL I WILL MAKE THE BEST MOVES TO BE HEARD ON A STAGE OF TRUTH SHOUT TO THE RAZ FOR HEARING ME AND TAKEING A CHANCE ON RED-OCTOBER THANK YOU LOUD RECORDS STEVE I WON'T LET YOU DOWN WHEN I FIRST HEARD MY RECORD PLAYED ON THE RADIO IT DID'ENT HIT ME TILL I WAS IN MY CAR LIKE A HOUR LATTER AND I BLEW MY HORN AND WAS LIKE YEA THAT'S ME I TOLD MY MOTHER AND SHE SAID TO ME ABOUT TIME AND GAVE ME A HUG THAT'S WHEN I KNEW IT WAS MY TIME TO SHINE RED-OCTOBER MUSIC FOR THE PEOPLE WE FEAR NO EVIL PEACE LOVE AND BLESSING
