During my 25 years in the record business, I have always had one foot in the street and the other in the corporate boardroom.
"One of the earliest rap entrepreneurs, the 44-year-old founder and Chairman of his current SRC (Street Records Corporation) label recognized the crossover potential of hip-hop at the very beginning as the originator of the Street Team concept of grass-roots marketing. That approach led him to form the groundbreaking Loud Records label, where he discovered and helped break such acts as Three 6 Mafia, Wu-Tang Clan, Big Pun, Raekwon and Xzibit. Bucking the current industry doldrums, Rifkind’s Universal-distributed SRC label has broken three artists in its first three years with the multi-platinum David Banner, Akon and Remy Ma "My head has never been in a better place," raves Rifkind. "I've teamed up with some incredible partners. You cant believe how energized I am."
