Biography read about me, my style and what I'm all about.
During my 25 years in the record business, I have always had one foot in the street and the other in the corporate boardroom.
"One of the earliest rap entrepreneurs, the 44-year-old founder and Chairman of his current SRC (Street Records Corporation) label recognized the crossover potential of hip-hop at the very beginning as the originator of the Street Team concept of grass-roots marketing. That approach led him to form the groundbreaking Loud Records label, where he discovered and helped break such acts as Three 6 Mafia, Wu-Tang Clan, Big Pun, Raekwon and Xzibit. Bucking the current industry doldrums, Rifkind’s Universal-distributed SRC label has broken three artists in its first three years with the multi-platinum David Banner, Akon and Remy Ma "My head has never been in a better place," raves Rifkind. "I've teamed up with some incredible partners. You cant believe how energized I am."
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***STEVE***...WHAT IT DO..HOW YOU DOING HOMIE..WHEN YOU GET A LIL TIME SWING THROUGH AND DROP YOUR BOY SWIFF THEM 5 FLAMES ON THIS NEW HEAT LIKE ALWAYZ.............(SICK .V.S. SWIFF)...STRAIGHT FIRE....TRACK WAS RUSHED JUST SO IT CAN BE POSTED BUT FIRE LIKE ALWAYZ WITH OUT A MIX DOWN....GOD BLESS....SWIFF...
LIKE I SAID BEFORE...TAKING NOTHING FROM NOBODY. I'M VERY CONFIDENT WITH MY WORK. LISTEN FOR YOURSELF AND SEE THE VERSATILITY AND THE DIVERSITY. I'MA BEAST!
