Born and raised in San Diego, California, Jesse Perez studied Comparative Literature at UC Berkeley and then went on to work as a Producer and A&R Rep. for the Canadian label Skyline Records.
Professionally known as Shysti, Perez has been in the music industry for over 10 years. As an artist, producer, songwriter and music publisher, Shysti has established himself and his companies, Riverbottom Entertainment, Sicko Records, Be The Pulse and Shysti Music as real players in the industry. As founder of the Marketing company Be The Pulse, Shysti has worked as a consultant and promoter for companies such as Def Jam Recordings, Bad Boy, Interscope, Shady Records, Calvin Klein and many other notable organizations.
While working as the on-air host of the morning radio show on Blazin’ 98.9 (XMOR- San Diego), Jesse Perez founded the Latin Rap Conference (LRC; a very successful series of music industry events and conventions). Perez began this legacy with his business partners and industry friends who eventually became the Latin Rap Coalition. In 2005, The LRC was honored with a proclamation from Mayor Michael Bloomberg of New York for it’s outstanding efforts and accomplishments within the Latino community.
Having produced records for artists such as Frost, Baby Bash, Don Cisco, Shadow, and most recently, the legendary Lil Uno (aka Mr. Lil One) Shysti has made a name for himself as a producer. He has made a tremendous impact in this industry. He has produced tracks for pop superstars Christina Aguilera and Ricky Martin, platinum rock group POD, rappers Brotha Lynch Hung and C-Bo, WWE stars, and even had placements in popular TV shows, such as Hogan Knows Best, Adventures in Hollyhood, Miami Ink and major motion pictures like the Sony Pictures release, Something's Gotta Give, starring Jack Nicholson and Diane Keaton.
Shysti currently sits as Chairman of The Board for the Latin Rap Conference and as COO of Be The Pulse Marketing. At Be The Pulse, he heads the day-to-day business with a strong emphasis on Marketing and Promotions for the Latino and Urban Latino audience.
New song on myspace page. "Loud.com tribute" The New York Times call it "Brilliant", Rolling Stone calls it an "Instant Classic". Come see what all the buzz is about. Also, new song on the loud.com page "Bout my biz" It ain't safe no more!!!! myspace.com/superiorlyricshttp://www.loud.com/mostofficial
New song on myspace page. "Loud.com tribute" The New York Times call it "Brilliant", Rolling Stone calls it an "Instant Classic". Come see what all the buzz is about. Also, new song on the loud.com page "Bout my biz" It ain't safe no more!!!! myspace.com/superiorlyricshttp://www.loud.com/mostofficial
I know this is a competition, but i dont look at it that way. Yea we are all in this to win $100,000 and a record deal. That is the truth. But this being my 2nd time in a semifinalist position, I have a humble outlook this time around. Whether i win or not, I am going to keep it real and reach back to the WORLD, and just like LOUD is a community, the WORLD IS ONE BIG COMMUNITY. And i wanted to make it known to everybody the type of nigga I really am. God-willing that my name is in the top 3 and get a check, I am NOT going to act "BIGGER THAN YOU" I am going to be the same person I am, just in a free financial environment that I've never had b4. Real talk. Basically, I am saying that I'm not going to portray selfishness because the reason i really do this music is 4 you. Ya feel wat im saying. And every business that caters to the consumer is successful. For example, if you need work done to your car, and Im the mechanic, I am going to make sure that I fix your car until the engine light goes off, Great service=repeat business. In my case, I am the rapper/lyricist with the mouthpiece and I am going to satisfy your ears always because you will continue to listen. Now, i felt so strongly about making this promise to every1 on LOUD and around the world that I couldnt put it all into words as you can see & wanted to make a song about it, why not on LOUD? The crazy thing is, i had to fit my whole heart & promise into ONE minute. And this is how it came out. So this is really the reallest track i've put on loud in my personal opinion and I hope that you understand and believe that each and every individual is influential to where i am right now in some way, form or fashion. And I Thank you . . . now with that said, check out the new track "MY PROMISE" on Reefa production ((go figure, i was blazed when i wrote it)) and feel free to let me know wat you think. 1 LOVE
