Apple Mulls Unlimited Music Bundle
By Bryan Munson
New York, NY (March 19, 2008) – From the Financial Times:
…”Apple is in discussions with the big music companies about a radical new business model that would give customers free access to its entire iTunes music library in exchange for paying a premium for its iPod and iPhone devices.
The “all you can eat” model, a replica of Nokia’s “comes with music” deal with Universal Music last December, could provide the struggling recorded music industry with a much-needed fillip, and drive demand for a new generation of Apple’s hardware.
Apple would not comment on the plan, but executives familiar with the negotiations said they hinged on a dispute over the price the computer maker would be willing to pay for access to the labels’ libraries.”
Could be interesting. Definitely a monopolistic move on Apple’s part (again)… if that deal would be as sweet as it sounds, the competition would be SOL.
|